Published: 03/02/2023 By Allan Fuller
In ancient India, there was a tradition of adoring Kamadeva, the lord of love — exemplified by the writing of the Kamasutra. This tradition was lost around the Middle Ages, when Kamadeva was no longer celebrated, and public displays of sexual affection became frowned upon. This repression of public affections began to loosen in the 1990s.
In Japan, Morozoff Ltd. introduced the holiday for the first time in 1936, when it ran an advertisement aimed at foreigners. Later, in 1953, it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed suit thereafter. In 1958, the Isetandepartment store ran a "Valentine sale". Further campaigns during the 1960s popularized the custom.
The custom that only women give chocolates to men may have originated from the translation error of a chocolate-company executive during the initial campaigns In particular, office ladies give chocolate to their co-workers. Unlike western countries, gifts such as greeting cards,] candies, flowers, or dinner dates are uncommon, and most of the gifts-related activity is about giving the right amount of chocolate to each person. Japanese chocolate companies make half their annual sales during this time of the year.
According to findings, Singaporeans are among the biggest spenders on Valentine's Day, with 60% of Singaporeans indicating that they would spend between $100 and $500 during the season leading up to the holiday.
In South Korea, women give chocolate to men on February 14, and men give non-chocolate candy to women on March 14 (White Day). On April 14 (Black Day), those who did not receive anything on February or March 14 go to a Chinese-Korean restaurant to eat black noodles and lament their 'single life'.Koreans also celebrate Pepero Day on November 11, when young couples give each other Pepero cookies. The date '11/11' is intended to resemble the long shape of the cookie. The 14th of every month marks a love-related day in Korea, although most of them are obscure. From January to December: Candle Day, Valentine's Day, White Day, Black Day, Rose Day, Kiss Day, Silver Day, Green Day, Music Day, Wine Day, Movie Day, and Hug Day. Korean women give a much higher amount of chocolate than Japanese women
Many Christians make a pilgrimage to Whitefriar Street Carmelite Church in Dublin on Saint Valentine's Day which is said to house relics of Saint Valentine of Rome; to implore the intercession of Saint Valentine in their prayers, with the hope of finding true love. There is a book in which foreigners and locals have written their prayer requests for love
Saint Valentine's Day was introduced to Poland together with the cult of Saint Valentine via Bavaria and Tyrol.] However, it rose in popularity in the 1990s. The only (and the biggest) public celebration in Poland is held annually from 2002 in Chełmno under the name’’Walentynki Chełmińskie” (Chełmno Valentine's). Because Chełmno's parish church of the Assumption of the Blessed Virgin Mary has been holding the relic of St. Valentine since the Middle Ages, local cult of the saint has been combined with the Anglo-Saxon tradition.